In 2013 the rice brand Mehnat (‘hard work’ in Urdu) was introduced as an answer to the increasing demand for high quality Indian products. The choice for the rice under this brand is based upon more than 25 years of experience. No wonder the brand represents the best quality basmati rice originating from India! Mehnat’s strength is its quality, that is preserved by packing the rice at the source or origin. Besides the Mehnat Crown Special (with a great aroma and authentic basmati taste) and the Mehnat Mazza Sella (parboiled, long grain mazza rice) now also a range of specialty rice is available. No matter which Mehnat rice you choose tonight, all varieties set the table for a delicious, balanced feast.